Built on core values.
A new website for Core Mortgage that brings a broad range of loan programmes together and gives every visitor a fast route to a quote or a conversation.
Back to the work
The business and its context
Core Mortgage (powered by West Capital Lending) is a mortgage lender offering home loans, refinancing, home equity and reverse mortgages, built around a strong set of company values.
The challenge
A wide range of loan programmes — conventional, FHA, VA, jumbo, HELOC, self-employed, investment and purchase loans — needed to be easy to understand, without burying the main reasons to get in touch: a quick quote, a 5-Day HELOC or a consultation.
The objective
Make the breadth of the offer clear, keep the brand’s values front and centre, and give every visitor an obvious next step on every page.
The work delivered
A full website: a values-led homepage, a loan programmes hub with a page for each programme, mortgage calculators, a quick quote journey, resources, testimonials, a rate-updates sign-up and a consent-led cookie banner.
Helves' role
Website strategy, structure, design and build, delivered by Helves.
The baseline
The new site replaces the previous web presence; no comparable analytics baseline is published here.
The intervention
A clearer structure that groups programmes by need, with calls to action repeated beside every programme and the phone number always visible.
The timeframe
Delivered as a full website project.
The result
Results are not yet reported here. We only publish figures once they have been measured and approved by the client.
The measurement method
Measurement is set up on the new site; outcomes will be reported against the agreed baseline.
Attribution
Client website commissioned from Helves. No performance figures are claimed on this page.
The lessons
Lead with values and a single clear action, then let visitors explore detail at their own pace.
Discover
Meet the brand and its values, with the phone number always in view.
Explore
Compare loan programmes, from conventional and FHA to HELOC and investment loans.
Check the numbers
Use mortgage calculators and the quick quote to see what is possible.
Get in touch
Request a quote, start a 5-Day HELOC or book a consultation.
What would you like your business to do better?
Tell us what you're trying to achieve and what's getting in the way. We'll discuss the most practical next step.
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